Core Values

At Hancock Concrete, our core values are the guiding principles behind the decisions our employees make everyday. They do not change from time to time or situation to situation, nor are they dependent on the weather (which changes hourly in Minnesota!). Instead, these four simple principles are the rock-solid foundation of our business and a road map to employee success.


We are a rigorously honest people. Said more simply: We do what we say we will do!


We develop long-term relationships that are fostered with trust, respect and care.


Our culture encourages personal improvement. Ideas are shared, heard and developed.

Work Ethic

Our employees gain satisfaction through hard work and accomplishment.

Three Pillars

In his book Good to Great, Jim Collins explains what he calls the “Hedgehog Concept.” It’s when businesses commit to doing one thing and doing it well. Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog handily defeats him by doing one trick: rolling into a thorny ball. Who wins…everytime? Like the hedgehog, Superior developed simple, strategic concepts that we pursue with relentless consistency.