In his book Good to Great, Jim Collins explains what he calls the “Hedgehog Concept.” It’s when businesses commit to doing one thing and doing it well. Collins uses the parable of a clever, devious fox and a simple hedgehog. The fox keeps coming up with new ideas to eat the hedgehog, but the hedgehog handily defeats him by doing one trick: rolling into a thorny ball. Who wins…everytime? Like the hedgehog, Superior developed simple, strategic concepts that we pursue with relentless consistency.