Privacy Policy/Terms of Use/Cookies2018-05-22T18:54:44+00:00

Privacy Policy


You agree and consent to the terms of the Superior Industries Privacy Policy, which applies to all online content maintained by Superior Industries and its Affiliates (the “Online Content”).  By using the Online Content and/or otherwise providing information to us, you consent to both (1) the collection and use of such personal information in accordance with this Privacy Policy and (2) transfer of such information your personal information to the United States or other locations which may differ from your location.

We and our related entities, distributors, and business partners (collectively, “Affiliates”) respect your privacy and commit to use any personal information you provide responsibly and in accordance with our Privacy Policy.

How we collect information

Use of the Online Content may result in collection of information including the user’s IP address, any website from which you were linked to the content, cookies, and the like.


Non-personal Data: We may use cookies to track anonymous statistics/analytics for website use, measure the number of times you visit our site or gather information on the type of browser or device you are using to visit our site.

Our website, like most websites, stores information in cookies on your computer. These cookies are simply small data files and are used in several ways (i.e., enabling features, remembering choices and preferences, improving performance and efficiency of our site, etc.). If you do not allow us to use cookies, certain features or functions of our website may not be available or may not function as they should.

Type of cookiesDescription
RequiredRequired cookies enable you to navigate the website and use certain features and secure services. If you are logged in, we may place encrypted, unique cookies on your browser so that we may identify what permissions you may have.
FunctionalityFunctionality cookies allow us to remember information you have entered or choices you make (i.e., your region, language or other preferences). These cookies allow you to make the most of your personal experience on our website.

Functional cookies may also be used to improve our website function and services. They may be used to provide you with more relevant messages, including marketing communications. These cookies collect information about how website visitors use our site.

This type of cookie is also used to provide with analytical information regarding usage, volume and statistical information about our websites.

Targeting or AdvertisingSuperior Industries, may, on occasion, use third-party advertising to show you Superior Industries information on other websites that we think may interest you. The information provided to these third parties does not include personally-identifying information.

Submission of information such as by completion of forms results in collection of the submitted information such as name, e-mail address, language, location, and the like.

Cookies we use

Cookie GroupCookie NamePurposeMore Information
Google Analytics__utma, __utmb: used to distinguish users and sessions. These cookies are updated every time data is sent to Google Analytics. Expires after 2 years.

__utmz: stores the traffic source or campaign that explains how you reached our site. Expires after 6 months.

_ga: used to distinguish different users for analytics purposes. Expires after 2 years.

_gac_UA: stores campaign information in order to provide Adwords with a more reliable way to measure the interactions customers have with our business. Expires after 90 days.

_gid: used to distinguish users from one another. Expires after 24 hours.

Google Analytics is used to collect information about how visitors use our website. They collect data in an anonymous form. We use this information to improve our websites.Google Privacy Policy
DNS – Web Hosting__cfduid: used to identify individual clients behind a shared IP address and apply security settings on a per-client basisWeb DNS: required for function of our website.Cloudflare Privacy Policy
WordPresswp-settings, wp-settings-time: only set for registered users. Used to persist a user’s wp-admin configurationWordPress is a content management platform.About WordPress

How we use information

Superior Industries and its Affiliates may use your information and site usage to determine appropriate offerings and materials, and to contact you to the extent that you opt to receive information about Superior’s products and services.

Superior Industries may use information gathered from you and/or your use of the Online Content (including cookies) in an aggregated or otherwise non-personally-identifying manner  in order to improve our products, marketing, and/or services, including the Online Content. To learn about opting out of interest-based marketing, visit this site.

Who we share information with

In order to provide information to you as well as for other business purposes such as (1) comparing and updating information, (2) providing and improving customer service, and (3) conducting research and marketing, we may provide our contractors and service providers (including data processing companies) with limited access to your information. Also, we reserve the right to disclose your information in an aggregated or otherwise non-personally-identifying manner.

In addition, Superior Industries and its Affiliates may disclose your information as required by law or regulation, or as requested by government authorities.


In order to update your preferences regarding the marketing, advertising and other communications, you may use the “unsubscribe” and/or “preferences” links in our marketing communications, or simply contact us.


Notice of modifications of this Privacy Policy will be provided on this site and/or elsewhere within the Online Content.

Notice regarding California privacy rights

Residents of California are permitted under certain conditions to request information regarding the disclosure of personal information by companies for certain marketing purposes.

How to contact us; deletion requests

All questions and concerns related to this Privacy Policy, including requests to delete your personal information, can be sent to or ATTN: Legal Department, 315 E Highway 28, Morris, MN 56267 USA.

Terms of Use

The following Terms of Use apply to your use of this website and other Superior Industries online materials (the “Online Content”).  Your continued use of the Online Content constitutes consent to these Terms of Use.

Intellectual property rights

All intellectual property rights, including patents, trademarks, service marks, and copyrights in the Online Content, are reserved and no license is implied or otherwise conferred to any user or to other party.

Restrictions on use

You agree not to do any of the following via the Online Content: (1) submit any false information, (2) enable another person or entity to access the Online Content using your information, (3) collect information about other users of the Online Content, (4) attempt  to reverse engineer or otherwise recreate or incorporate the Online Content or Superior Industries’ products or services.

Limitations on liability

You agree that Superior Industries is not liable in any manner whatsoever for any damages of any kind (whether direct, incidental, consequential, indirect, special or punitive or based on contract, tort, equity or other basis) and that Superior Industries has no obligation to you to maintain or update any of the Online Content.

No warranty



Notice of modifications of these Terms of Use will be provided on this site and/or elsewhere within the Online Content.

Updated May 2018